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Tiffin Indian Cuisine in the Press

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Tiffin answering the question, 'How
many calories in curry?'
Updated: JUNE 20, 2018 — 11:02 AM EDT Marianne Kelly, a consultant who computed the nutritional breakdown of Tiffin’s menu, with restaurateur Munish Narula at Tiffin’s flagship location on Girard Avenue. Restaurant nutrition info should provide little shock value nowadays, six years after many chains were ordered to list calorie counts on menus. Big Macs at McDonald’s, apple crunch muffins at Panera, the petite filet at Ruth’s Chris all are out there on display under Food and Drug Administration guidelines designed to help people make informed choices about the food they eat.
But how about biryani with chicken, korma with paneer, or tikka masala with shrimp?
Nutritional information has seldom if ever been offered by an Indian restaurant chain in the United States.

This week, Tiffin, the Indian restaurant chain that has grown to nine locations from a storefront on Girard Avenue,will begin posting complete nutritional information for more than 100 menu items, from biryani, curry pots, and other entrees to breads and even the sides of chutney.`

At 45, he said, “when my friends and I get together, the topic of conversation comes around to, ‘what diet are you on?’ We’re all taking stock of what we eat.”

Another reflects the reality of business. Narula is beginning to franchise Tiffin. Most Indian restaurants are mom-and-pop operations with at most three or four locations.
Since 2010, Philadelphia has had what many consider to be the most stringent menu-labeling law in the country

(http://www.phila.gov/health/pdfs/Menu%20Labeling%20Requirements.pdf ), requiring chain restaurants with 15 locations or more to list calories, saturated fats, trans fats, carbohydrates, and sodium on printed menus, if practicable. Even though there are only three Tiffin locations in the city itself, the chain would have to follow the law once it opened its 15th location anywhere.

A federal labeling law (http://www.restaurant.org/Menu-Labeling) that will go into effect May 5, 2017, will require any chain of 20 units or more that sells ready-to-eat or prepared foods - including restaurants, movie theaters, and convenience stores - to show calories on their menus. They also must post information about sodium, fat, carbohydrates, and the like.

Narula hired Marianne Kelly, whose company OrganizeNation helps businesses organize and complete varied projects. (Among Tiffin’s other in-house projects is a centralized
call center based at the Girard Avenue location - and not, as you might cheekily assume, outsourced to India.)

For months, Kelly was embedded in Tiffin’s kitchen, breaking down each recipe. She then fed her notes on each dish into a computer program called Menu ProfitPro. Available to customers of the food-service distributor US Foods, MPP allows restaurateurs to calculate nutritional information and costs of recipes. Many but not all Tiffin ingredients were included in Menu ProfitPro’s database. Kelly had to research some.

Narula said there were few surprises in the nutritional breakdown, though “we had to run the numbers for naan four times. It’s really common sense.”

Tiffin provides the nutritional information per order, not per portion. Few customers
will eat an entire order of an entree, Narula said.

A 2013 Drexel University study
(http://drexel.edu/now/archive/2013/November/Restaurant-Menu-Labeling/) reported that customers of full-service restaurants use nutritional labeling on menus to make healthier food choices.

Narula said Tiffin would not tinker with recipes, but planned to introduce a series of portioned combination meals under a certain calorie threshold, such as 600 or 700 calories.

Here is the Tiffin nutritional information

Philadelphia, PA - For 11 years the Philadelphia area’s pioneering Tiffin Indian restaurant chain has grown steadily with a winning formula for building the mainstream popularity of South Asian cuisine.

With the Grand Opening of the 10th location in Newtown Square on Thursday August 16, the Wharton MBA founder and CEO of Tiffin, Munish Narula has engineered the disruption of his own successful formula with a dramatic change in the menu approach and kitchen set-up.

The result is consistently high quality authentic dishes produced without the traditional Tandoor ovens that are central to most Indian kitchens. The new Tiffin at Springton Pointe Plaza in Newtown Square, also has no fryer or freezer, which assures healthier and fresher meals.

The 1600 square, 36 seat, first Delaware Countyoutpost of Tiffin will serve as the template for all future Tiffin franchises

“After opening the first Tiffin franchise in King of Prussia last summer I realized that we had to make some fundamental changes to grow this chain to its full potential,” says Munish.”Fortunately our first franchisee was a longtime Tiffin manager who knew the cuisine and the very traditional cooking operations.”

As Munish started talking to new franchisee prospects it became clear that the original Tiffin format required a level of cultural familiarity with the food and the specialized preparation techniques that limited the pool of prospective franchisees and available skilled kitchen help.

“We needed to make Tiffin as easy to operate as any other food franchise operation that was selling burgers, fried chicken or tacos,” says Munish.

Tiffin Indian Cuisine Testimonials

Read What Our Customers Have To Say About Eating At Tiffin:

Coachmikec Chatham, New Jersey ★★★★★

Date: October 21, 2018

Nice meal! The buffet was enjoyable

My wife and I had the lunch buffet on a Sunday around two in the afternoon. The restaurant was empty but the food was quite delicious and we enjoyed ourselves. There was a great selection, the dessert was good and overall we appreciated everything we ate. We plan to return in the near future and would recommend it as a good Indian restaurant to eat at.

Renae66 New Jersey ★★★★★

Date: August 29, 2018

Best!

Best Indian restaurant hands down in NJ, been going here since they opened a few years ago and service is fast, food is amazing and will custom to your liking, plus staff is always freindly. Owner is from the Tibet region. This is a Bring your own alcohol. Don’t need a reservation, place is fairly large. Enter in back of restaurant plenty of parking.

Marno Perez ★★★★★

Smriti Narayana Bridgewater, New Jersey

Date: August 28, 2018

Tasty and clean

Tasty, authentic flavor, very very friendly staff and nice decent décor. I would recommend this place 100%. Went with large family, small kids to seniors. Food was for every one's taste and flavorful. We went for lunch buffet and plenty options for vegeterians. 4 types of Indian dessert and all were excellent. Mango lassi and tea was good. Chat items were just right perfect taste. Comfortable seating, decent décor with real pictures of India. Overall very satisfied.

Jerry D ★★★★★

Date: June 28, 2018

Nice Environment & Diverse Selections

A local favorite for the Lunch crowd with their nicely laid out Buffet... covers the Meat-Lovers (with an excellent Goat Curry) and Vegetarians. Tasty Samosa & Pakora make delish starters... with a variety of Chutneys & Sauces. Fresh Naan & Paratha in several varieties round out a good meal. Very authentic food at a good price!

Skater741 Short Hills, New Jersey 18289 ★★★★★

Date: May 6, 2018

Very Good

Both the lunch buffet and the sit-down dinner are very good. Food is freshly prepared and excellent. There are gluten free and vegan items. All of the dishes are excellent. Vegetables Korma is outstanding. Service is attentive, friendly, and prompt.

Gwystyl West Orange, New Jersey ★★★★★

Date: April 29, 2018

Found a local go-to spot for Indian

The food tasted good. The price was very reasonable. We had been searching for a go-to Indian restaurant for a while and we've found it!

The staff is attentive and polite. The buffet offers many choices. We went there around 1pm thinking it would be slower, but they struggled to keep up with clean plates as people just kept coming in!

PickONE22 Green Village, New Jersey ★★★★★

December 2018

CAN'T GO WRONG!

if you like Indian food and are nearby? The buffet is excellent, a real value. We love to go for lunch. The goat is the best we've had. The panic paneer is also perfect.

Bhakee New Jersey★★★★★

Date: March 24, 2018

Timely & Delicious

We went for dinner couple of times when my friends were visiting and I could say the food was delicious and fresh at both times. The food was on time as committed and was served hot and customized exactly as ordered. I loved their Saag and roti very much. Definitely will recommend to my friends.

Runnerny2244 South Orange, New Jersey ★★★★★

Date: November 25, 2017

Awesome Lunch

Stopped by here while shopping in East Hanover. Loved the food. It was a lunch buffet and was perfect. The chicken tikka was outstanding and so was the service. Will eat here again.